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ProShares’ Funds Rise Past $100 Billion AUM Threshold

BY | ETF Database
10/28/2025 | 26 VIEWS
The ETF industry has proliferated in recent years. Each year brings more and more launches and AUM to issuers and asset managers offering a growing set of products. ProShares, a longtime ETF issuer of repute, recently added another milestone to the space, with its total ETF AUM rising past $100 billion this week.See more: Tax-Loss Harvesting? This ETF Can Help The firm offers investors strategies with intriguing approaches, whether in income, inverse exposure, or covered calls. Its largest ETF, the ProShares UltraPro QQQ (TQQQ A), holds more than $27 billion in AUM as of the end of October. The fund offers 3x daily long leverage on the Nasdaq-100 index for an 82 basis point (bps) fee. ProShares Funds Surpass $100 Billion AUMIt has two other ETFs with more than $10 billion in AUM, as well. The ProShares S&P 500 Dividend Aristocrats ETF (NOBL B-) charges 35 bps to invest in the best dividend-paying firms from the S&P 500. NOBL has $11.3 billion in AUM per ETF Database data. The other $10 billion-plus AUM fund, the ProShares Ultra QQQ (QLD A), charges a 95 bps fee to provide 2x daily long leverage on the Nasdaq-100 index. It holds $10.1 billion in AUM. ProShares also launched a bitcoin-related ETF, the ProShares Bitcoin ETF (BITO A+), in 2021. The strategy charges 95 bps for exposure to bitcoin futures.  “Surpassing $100 billion is a meaningful moment for ProShares and a testament to the millions of customers who have supported our growth,” said Michael Sapir, co-founder and CEO of ProShares. “Our success stems from listening to investors and developing strategies that help them navigate changing markets.” “We’re energized by this milestone and are committed to building on it with the same customer focus and long-term view that have defined the company since its founding,” he added. The issuer remains an intriguing place to look for ETF product innovation. For those looking for the latest in ETF investing technologies, its offerings may be worth considering. “ProShares was one of the pioneers in the leveraged and inverse ETF industry but has diversified its asset base with other compelling products,” said VettaFi’s Head of Research Todd Rosenbluth. “It’s exciting to watch them build out their income suite focused on dividends and options in recent years.” For more news, information, and analysis, visit VettaFi | ETFDB.

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