Content and data provided by various third parties and Fidelity − Terms of Use | Help/Glossary
Research > ETFs > ETF / ETP Commentary > 

IBUY ETF Rebounds in October as Core Holdings Rally

BY | ETF Database
8:24 am ET 10/15/26 | 5 VIEWS
The Amplify Online Retail ETF (IBUY C+) is seeing an early fourth-quarter rebound across digital commerce following a choppy September. The index underpinning the IBUY ETF — the EQM Online Retail Index — has climbed 3.14% in October as of October 14.Key Takeaways The EQM Online Retail Index gained 3.14% month-to-date through October 14 on strength across core digital commerce platforms. FIGS (FIGS), Etsy (ETSY), Maplebear (CART), Chewy (CHWY), and Lyft (LYFT) drove the index’s early fourth-quarter advance, building on progress established in the third quarter. Although IBUY declined 3.64% on a NAV basis in Q3, accelerating e-commerce volume and agentic AI shopping tools provide fundamental support as the fourth quarter ramps up. Top Holdings Drive IBUY ETF's October AdvanceOctober’s 3.14% rally underscores renewed investor enthusiasm for online retail platforms. The top contributors to index performance through October 14 include FIGS (FIGS), Etsy (ETSY), Maplebear (CART), Chewy (CHWY), and Lyft (LYFT). Direct-to-consumer apparel brand FIGS continued the operational momentum it established during the third quarter. Disciplined inventory controls and international expansion drove a 35.48% rally in FIGS’ shares last quarter. Meanwhile, essential digital services served as positive contributors to index performance. For example, Maplebear and Chewy both rallied as households prioritized rapid grocery delivery and recurring pet subscriptions.Navigating Sector Divergence in Online RetailThis October rebound offers a constructive shift after a volatile third quarter. Specifically, IBUY’s underlying index fell 7.96% on a NAV basis in September after steady gains in June, July, and August. Year-to-date through October 14, IBUY’s underlying index is down 7.23%. However, broader macroeconomic data shows resilient consumer demand. Second-quarter Census Bureau figures revealed U.S. e-commerce sales rose 12.2% year-over-year to $340.2 billion. That outpaced overall retail sales growth of 6.7% and represented 17.1% of total retail trade. Even so, performance diverged sharply within the index during Q3. Online marketplaces gained 1.24%, but broader online retail fell 7.08%, and travel dropped 8.19% due to promotional discounting.AI Shopping Tools & Direct Distribution Support MarginsLooking ahead, structural technology shifts continue to reshape digital storefronts. Major e-commerce platforms are rapidly deploying agentic AI tools that automate consumer product discovery and checkout. Additionally, merchants are establishing direct distribution networks to protect operating margins. Verified payment frameworks, including Mastercard’s Agent Pay Trust Framework, now secure autonomous agent purchases. Therefore, IBUY holdings leveraging proprietary catalogs alongside automated shopping agents appear well-equipped as holiday spending accelerates. For thematic investing opportunities, retail ETFs may provide a compelling narrative for the final stretch of 2026. For more news, information, and analysis, visit the Thematic Investing Content Hub. VettaFi LLC (“VettaFi”) is the index provider for IBUY for which it receives an index licensing fee. However, IBUY is not issued, sponsored, endorsed, or sold by VettaFi, and VettaFi has no obligation or liability in connection with the issuance, administration, marketing, or trading of IBUY.

More Commentary

AAPL & MSFT Outside the Top 10: How Tech ETF TTEQ Wins
BY | ETF Database
6:12 am ET 10/15/26 | 17 VIEWS
Novel ETFs: New Milestones for Crypto, Leverage & Sports
BY | ETF Database
5:43 am ET 10/15/26 | 13 VIEWS
New Earnings Show the Healthcare Sector Has a Pulse
BY | ETF Database
5:58 am ET 10/15/26 | 18 VIEWS
View more Commentary

Search Commentary

Enter Keyword(s)
Filter Results

Performance data shown is past performance and is no guarantee of future results. Current performance may be higher or lower than the performance data quoted. Yield and return will vary, therefore you have a gain or loss when you sell your shares. For standard quarterly performance, go to the fund's Snapshot page by clicking on the ETF/ETP's symbol.

ETFs may trade at a premium or discount to their NAV and are subject to the market fluctuations of their underlying investments.

For iShares ETFs, Fidelity receives compensation from the ETF sponsor and/or its affiliates in connection with an exclusive long-term marketing program that includes promotion of iShares ETFs and inclusion of iShares funds in certain FBS platforms and investment programs. Please note, this security will not be marginable for 30 days from the settlement date, at which time it will automatically become eligible for margin collateral. Additional information about the sources, amounts, and terms of compensation can be found in the ETF's prospectus and related documents. Fidelity may add or waive commissions on ETFs without prior notice. BlackRock and iShares are registered trademarks of BlackRock, Inc. and its affiliates.

FBS receives compensation from the fund's advisor or its affiliates in connection with a marketing program that includes the promotion of this security and other ETFs to customers ("Marketing Program"). The Marketing Program creates incentives for FBS to encourage the purchase of certain ETFs. Additional information about the sources, amounts, and terms of compensation is in the ETF's prospectus and related documents. Please note that this security will not be marginable for 30 days from the settlement date, at which time it will automatically become eligible for margin collateral.

News, commentary (including "Related Symbols") and events are from third-party sources unaffiliated with Fidelity. Fidelity does not endorse or adopt their content. Fidelity makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use.

Any data, charts and other information provided on this page are intended to help self-directed investors evaluate exchange traded products (ETPs), including, but limited to exchange traded funds (ETFs) and exchange traded notes (ETNs). Criteria and inputs entered, including the choice to make ETP comparisons, are at the sole discretion of the user and are solely for the convenience of the user. Analyst opinions, ratings and reports are provided by third-parties unaffiliated with Fidelity. All information supplied or obtained from this page is for informational purposes only and should not be considered investment advice or guidance, an offer of or a solicitation of an offer to buy or sell a particular security, or a recommendation or endorsement by Fidelity of any security or investment strategy. Fidelity does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating ETPs. Fidelity makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use. Determine which securities are right for you based on your investment objectives, risk tolerance, financial situation and other individual factors and re-evaluate them on a periodic basis.

Before investing in any exchange traded product, you should consider its investment objective, risks, charges and expenses. Contact Fidelity for a prospectus, offering circular or, if available, a summary prospectus containing this information. Read it carefully.