Research > ETFs > ETF / ETP Commentary > 

Where Fundamental Analysis Meets the Chartists: The Launch of Defiance’s RANK ETF

In my former career as a stock research analyst, a unique dynamic always signaled a high-conviction idea. While I sat there building out earnings models and reworking valuation assumptions, the technical analysts would look for relative strength or weakness. The chartists would regularly poke holes in my fundamental analysis recommendations. However, occasionally, my research would independently flag an undervalued stock that the technical analysis supported as a breakout. The recently launched Defiance KSM TipRanks Analyst ETF (RANK) brings these two investment approaches together nicely. The new index ETF can act as a bridge that blends fundamental research and momentum investing.Key Takeaways The newly launched RANK ETF blends fundamental analysis and technical trends in one TipRanks index approach. Risk management constraints keep individual stock weights capped at 6% and Walmart (WMT) was a recent top position. RANK’s underlying TipRanks index outpaced standalone strategies over a trailing three-year stretch, achieving a 37% annualized return as of June 2026. The Factor Disconnect: Standalone Models vs. a Blended ETF ApproachTo understand how RANK fits into the index-based ETF universe, let’s look at some popular ETFs. The VanEck Morningstar Wide Moat ETF (MOAT B) is a $12 billion fund built on fundamental analysis. It relies on a Morningstar research view to find structurally advantaged companies trading at deep value discounts. However, deep value can easily shift into a value trap if the market refuses to reward the stock. Conversely, the $27 billion iShares MSCI USA Momentum Factor ETF (MTUM A-) functions on pure technical analysis. It scores stocks based on backward-looking six- and 12-month price momentum, without a care about the company’s fundamentals. This leaves investors highly vulnerable to sudden sentiment reversals if the fundamentals weaken. RANK handles this by demanding confirmation from both sides of the analyst community. Crucially, RANK is not dependent on just one research firm, which could be wrong on a stock. The TipRanks methodology aggregates independent consensus data across the entire Wall Street analyst community.  The index starts with the largest U.S. corporations, where analysts broadly agree on strong fundamental buy ratings. Then, the index approach filters them through a technical trend overlay to ensure that momentum can drive the stock higher.ETF Portfolio Under the Hood: Diversification and Index ConstraintsThe final composition of the index comprises 50 leading U.S. equities that have received validation from professional analyst consensus and actual market forces. The index operates under predetermined risk management constraints to protect investors.  Individual stock weights are capped at 6%, and sector exposure is limited to a maximum of 40% at each quarterly rebalancing date. This rebalancing ensures that the best ideas still look compelling heading into earnings season. Like MTUM, RANK has high exposure to information technology stocks such as Applied Materials, Lam Research, and Micron Technology. However, reflecting its fundamental focus, the ETF’s largest single position is allocated to Walmart. Meanwhile, stocks like Eli Lilly (LLY) and GE Aerospace (GE) bring the healthcare and industrial exposure more common in MOAT.Analyzing the TipRanks Index’s 3-Year Track RecordBecause RANK is a new ETF, evaluating its methodology requires reviewing the track record of its underlying benchmark. The TipRanks US Momentum Analysts Index has a strong hypothetical track record using a backtest shown below. The index behind RANK outperformed MTUM by over 200 basis points and MOAT by 2,500. (Advisors can use this performance breakdown to evaluate how blending fundamental data with momentum signals has historical advantages over standalone strategies)The ETF Intersection of Valuation and VelocityFor years, many people have struggled to find common ground between fundamental and technical analysis. However, with the new RANK ETF, there can be consensus. The ETF brings together two approaches in a complementary manner just as earnings season kicks off. For more news, information, and analysis, visit the Thematic Investing Content Hub. vettafi.com is owned by VettaFi LLC (“VettaFi”). VettaFi is the index provider for the RANK, for which it receives an index licensing fee. However, RANK is not issued, sponsored, endorsed, or sold by VettaFi. VettaFi and its affiliates have no obligation or liability in connection with the issuance, administration, marketing, or trading of RANK.

Performance data shown is past performance and is no guarantee of future results. Current performance may be higher or lower than the performance data quoted. Yield and return will vary, therefore you have a gain or loss when you sell your shares. For standard quarterly performance, go to the fund's Snapshot page by clicking on the ETF/ETP's symbol.

ETFs may trade at a premium or discount to their NAV and are subject to the market fluctuations of their underlying investments.

For iShares ETFs, Fidelity receives compensation from the ETF sponsor and/or its affiliates in connection with an exclusive long-term marketing program that includes promotion of iShares ETFs and inclusion of iShares funds in certain FBS platforms and investment programs. Please note, this security will not be marginable for 30 days from the settlement date, at which time it will automatically become eligible for margin collateral. Additional information about the sources, amounts, and terms of compensation can be found in the ETF's prospectus and related documents. Fidelity may add or waive commissions on ETFs without prior notice. BlackRock and iShares are registered trademarks of BlackRock, Inc. and its affiliates.

FBS receives compensation from the fund's advisor or its affiliates in connection with a marketing program that includes the promotion of this security and other ETFs to customers ("Marketing Program"). The Marketing Program creates incentives for FBS to encourage the purchase of certain ETFs. Additional information about the sources, amounts, and terms of compensation is in the ETF's prospectus and related documents. Please note that this security will not be marginable for 30 days from the settlement date, at which time it will automatically become eligible for margin collateral.

News, commentary (including "Related Symbols") and events are from third-party sources unaffiliated with Fidelity. Fidelity does not endorse or adopt their content. Fidelity makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use.

Any data, charts and other information provided on this page are intended to help self-directed investors evaluate exchange traded products (ETPs), including, but limited to exchange traded funds (ETFs) and exchange traded notes (ETNs). Criteria and inputs entered, including the choice to make ETP comparisons, are at the sole discretion of the user and are solely for the convenience of the user. Analyst opinions, ratings and reports are provided by third-parties unaffiliated with Fidelity. All information supplied or obtained from this page is for informational purposes only and should not be considered investment advice or guidance, an offer of or a solicitation of an offer to buy or sell a particular security, or a recommendation or endorsement by Fidelity of any security or investment strategy. Fidelity does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating ETPs. Fidelity makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use. Determine which securities are right for you based on your investment objectives, risk tolerance, financial situation and other individual factors and re-evaluate them on a periodic basis.

Before investing in any exchange traded product, you should consider its investment objective, risks, charges and expenses. Contact Fidelity for a prospectus, offering circular or, if available, a summary prospectus containing this information. Read it carefully.