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Apple's Foldable iPhone Duo Steals the Spotlight

BY | ETF Database
10:14 am ET 09/10/26 | 4 VIEWS
  • Related Symbols
  • XLK
Apple Inc. (AAPL) unveiled its first foldable iPhone, the Duo, during CEO John Ternus’ debut product event. The device starts at $1,999, the company said.Key Takeaways: Apple’s new foldable iPhone Duo starts at $1,999, which is $700 more than the iPhone 18 Pro Max. The Duo arrives October 23, about five weeks after the iPhone 18 Pro’s September 18 debut. Bank of America flagged a risk that price-sensitive buyers might wait for cheaper spring models. The Duo unfolds to a 7.6-inch display. Apple’s Split View lets users run two apps side by side for the first time on iPhone. The phone also runs on the same A20 Pro chip as the iPhone 18 Pro line. It delivers up to 35% better sustained performance than last year’s model, Apple said. Ternus called the Duo “the most transformational change to iPhone since the original.” Ternus replaced Tim Cook as chief executive on September 1, becoming only the second Apple CEO since Steve Jobs resigned in 2011. The iPhone 18 Pro and Pro Max go on sale September 18. The Duo follows about five weeks later, on October 23, Apple said. Apple typically releases every new iPhone on the same day each fall. However, this year the company skipped the standard iPhone 18 entirely. Analysts expect the lower-priced model to arrive next spring instead, according to CNBC. Francisco Jeronimo, a vice president at IDC, said that the staggered launches should smooth Apple’s revenue across the year. Apple’s holiday quarter has long been its strongest, with the following quarters typically slower, CNBC reported. Launching two models instead of four also eases sourcing amid tight memory pricing, said Neil Shah of Counterpoint Research. iPhone 17 Pro models made up 54% of first-half sales, versus 26% for the standard iPhone 17, according to IDC.What the Duo Means for XLKApple ranks among the largest positions in many technology-sector funds. So shifts to its product lineup can ripple well beyond its own shareholders. Investors can get exposure to Apple’s device lineup through the State Street Technology Select Sector SPDR ETF (XLK A), where Apple ranks among the largest holdings, according to State Street. XLK charges a 0.08% expense ratio and spreads that exposure across 73 holdings, the firm said. State Street’s fund data shows XLK held a four-star Morningstar rating as of August 31, driven by a 29.8% year-to-date return through the same period. See more: State Street ETF Turns Tech Volatility Into Income Apple shares climbed 8.5% within XLK’s portfolio in the three months since June 9, per State Street. The stock’s rally began accelerating around June 25, though some strategists still call Apple an AI laggard, according to Bloomberg. Not every analyst sees only upside. Bank of America analyst Wamsi Mohan wrote the split launch could raise Apple’s pricing power. But he warned it “creates some risk that price-sensitive consumers defer upgrades until the lower-priced models arrive.” For more news, information, and analysis, visit our Sector Investing Content Hub.

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