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In a Crowded ETF Market, Bet on Heritage With COPY

BY | ETF Database
9:12 am ET 10/08/26 | 19 VIEWS
It’s no understatement to say ETFs are becoming an increasingly popular investment vehicle in today’s market.Key Takeaways: With over 1,000 ETFs launched in 2025 alone, advisors and investors have myriad choices to build out a balanced portfolio. When choosing a fund to potentially invest in, one barometer that could prove valuable is to lean into a firm and fund management team with proven experience. Tweedy, Browne has well over 100 years of expertise in navigating the market via value investing. TD noted that in the last year alone, 1,110 ETFs launched in the United States. This number soundly trounced last year’s record of 739. There are many different strategies and approaches available within the ETF wrapper. So it can feel daunting to determine which ticker is the best fit for one’s portfolio. This may be especially true given how some new funds look to chase trends in lieu of providing a more sustainable approach to profit.See More: Why Forced Selling Can Impact Your Value PortfolioFor advisors and investors seeking a firm or an ETF they can rely on, betting on heritage can be a valid option. Choosing to trust a portfolio team with years of experience in piloting a particular investment strategy can provide one with more comfort than investing in a fund that just came to market. Take value investing, as an example. Value investing has surged in popularity this year, due in part to valuation spreads and concerns overconcentration. If one were looking for a firm with a storied history in value investing, it’s hard to go wrong with Tweedy, Browne. After all, Tweedy, Browne has been in the value investing game for well over 100 years at this point.Tap Into Tweedy, Browne's Value Expertise With COPYAdvisors and investors can tap into Tweedy, Browne’s value investment philosophy through the +Tweedy Browne Insider + Value ETF+ (COPY ). The fund provides easy access to Tweedy, Browne’s active value expertise within the convenient ETF structure. See More: How Share Buybacks Can Create Compelling Value Trades A cornerstone of COPY’s investment strategy is its focus on movement from company insiders. The fund targets value stocks in which the company’s own insiders have been buying company stock, or the company itself is conducting share buybacks. When looking at COPY’s net flows, it’s increasingly clear that advisors and investors are leaning into Tweedy, Browne’s immense experience to navigate the value opportunity set. Between January 1, 2026 and October 6, 2026, COPY has seen net flows of about $342 million, according to ETFDb. For more news, information, and analysis, visit our Portfolio Strategies Content Hub. Tweedy, Browne Company LLC (“Tweedy, Browne”) is an independent company unaffiliated with VettaFi LLC (“VettaFi”). These articles do not create, and should not be construed as creating, any legal partnership, agency relationship, affiliation, or similar relationship between VettaFi and Tweedy, Browne. VettaFi LLC is the author and owner of these articles.

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