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Simplify Raises the Stakes With Rival Bid for USCF

BY | ETF Database
9:07 am ET 09/29/26 | 3 VIEWS
The stakes certainly seem to be getting raised in the bidding war for USCF Investments and its parent, The Marygold Companies.Key Takeaways: Simplify Asset Management has submitted a proposal to buy The Marygold Companies for $2.25 a share. The catch: Last week, Madison Dearborn struck a deal with Marygold to acquire the company for $2.00 a share. Marygold is the parent company of USCF Investments, which offers a number of compelling ETF strategies within its fund library. On Monday, Simplify Asset Management started the week by announcing it has presented a proposal to the board of directors at The Marygold Companies to buy the company, paying $2.25 a share in cash. This proposal is interesting for a few reasons. To start, Madison Dearborn Partners just struck a deal to acquire Marygold last week. However, Madison Dearborn’s deal was to purchase Marygold at $2.00 a share. Of course, this means Simplify is offering to pay more for the company right now.See More: Private Equity Giant MDP Acquiring Marygold CompaniesBut that isn’t the only interesting tidbit from this announcement. Simplify also noted that this offer is “the second offer submitted by Simplify for the full acquisition of Marygold in recent days.” Simplify has likely been eyeing a deal with Marygold for a while, possibly before the Madison Dearborn agreement got announced. “We admire the business that Marygold and its USCF brand have built and believe Marygold’s Board of Directors and shareholders would be best served by the proposal we laid out in the letter submitted to their Board on September 27th,” added Paul Kim, co-founder and CEO of Simplify Asset Management.. “Marygold’s USCF ETF lineup is a natural complement to our alternatives- and income-focused ETF platform and we’re well-positioned to drive stronger growth for these funds in the months and years to come.”All Eyes on USCF's Fund LibraryMany may be wondering why Marygold and USCF Investments have become such hot commodities. One reason is that USCF has a variety of compelling products within its ETF lineup.See More: Fixed Income Demand Surges: Bond ETFs Gathered $13.2 Billion Last WeekThis includes the United States Natural Gas Fund (UNG B-). Investing in natural gas futures contracts, this fund can operate as a potent inflation hedge. Another fund within USCF’s roster is the United States Copper Index Fund (CPER A-). This copper-focused ETF is one of USCF’s largest funds, holding more than $700 million in AUM as of September 28, 2026. Simplify is no slouch when it comes to its own ETF lineup, either. The firm is well-known for offering a variety of income and alternative strategies within the ETF wrapper. One of Simplify’s largest funds, the Simplify Government Money Market ETF (SBIL ), has over $4 billion in AUM as of September 29, 2026. For more news, information, and analysis, visit the Alternatives Content Hub.

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