Content and data provided by various third parties and Fidelity − Terms of Use | Help/Glossary
Research > ETFs > ETF / ETP Commentary > 

SoFi Stock Took Its Lumps; Play a Rebound With This ETF

BY | ETF Database
6:26 am ET 08/19/26 | 18 VIEWS
Entering this year, retail traders expected big things of SoFi Technologies (SOFI). The fintech stock was commanding plenty of adulation in social media investing circles. Things haven’t gone according to plan, as the stock has shed nearly a third of its value year-to-date.But SoFi is up 12.4% over the past 90 days, and if that turns into a more substantial rally, aggressive traders may want to join the party via the Direxion Daily SOFI Bull 2X ETF (SOFA). The Direxion ETF attempts to deliver 200% of the daily performance of SoFi stock. Given the dour 2026 performance delivered by the stock, it could take some time for chastened investors to revisit the SoFi story. That said, SOFA should be treated as the short-term instrument that it is. However, there are reasons both the stock and the leveraged ETF may offer some upside over the final several months of 2026.If Wall Street Views Change, SOFA Could Be ComfortableBroadly speaking, sell-side analysts are tepid on the fintech stock, with most viewing it as a “hold.” Perhaps that’s generous, considering the stock’s aforementioned 2026 slump. However, in what could be good news for the shares and SOFA, some analysts see SoFi in a more bullish light. On Monday, August 17, Piper Sandler analyst Patrick Moley initiated coverage of SoFi with an “outperform” rating and a price target of $22. That implies upside of more than 20% from where the shares currently reside. Of note to traders considering the geared SOFA, Moley highlights SoFi’s ongoing transition — one successfully employed by some fintech rivals — into a financial services firm that provides clients with everything they need in one place. That includes banking, credit cards, insurance, investing services and more under one umbrella. No one is saying SoFi is going to become the next big brick-and-mortar bank. That’s not the company’s style and SOFA doesn’t need such an evolution to occur to potentially rally. What’s vital to the SoFi thesis, and thus occasional deployment of SOFA? That the company executes on cross-selling new and existing clients on additional services. There’s evidence that’s happening. SoFi CEO Anthony Noto recently told Barron’s that existing clients “accounted for more than half of all new products opened in the second quarter.” That’s a step in the right direction and a Moley puts it, SoFi is making moves to bolster client engagement. If those efforts pay-off, investors and SOFA traders may be rewarded. For more news, information, and analysis, visit the Leveraged & Inverse Content Hub.

More Commentary

American Centurys Greenblath Talks Fed, Yen Impact on Corporates
BY | ETF Database
8:41 am ET 08/19/26 | 11 VIEWS
Capitalizing on Rational Optimism: Fidelity Strategists 2026 Market Outlook
BY | ETF Database
9:19 am ET 08/19/26 | 17 VIEWS
How Active Tech ETF TTEQ Almost Doubled AUM in 3 Months
BY | ETF Database
6:17 am ET 08/19/26 | 29 VIEWS
View more Commentary

Search Commentary

Enter Keyword(s)
Filter Results

Performance data shown is past performance and is no guarantee of future results. Current performance may be higher or lower than the performance data quoted. Yield and return will vary, therefore you have a gain or loss when you sell your shares. For standard quarterly performance, go to the fund's Snapshot page by clicking on the ETF/ETP's symbol.

ETFs may trade at a premium or discount to their NAV and are subject to the market fluctuations of their underlying investments.

For iShares ETFs, Fidelity receives compensation from the ETF sponsor and/or its affiliates in connection with an exclusive long-term marketing program that includes promotion of iShares ETFs and inclusion of iShares funds in certain FBS platforms and investment programs. Please note, this security will not be marginable for 30 days from the settlement date, at which time it will automatically become eligible for margin collateral. Additional information about the sources, amounts, and terms of compensation can be found in the ETF's prospectus and related documents. Fidelity may add or waive commissions on ETFs without prior notice. BlackRock and iShares are registered trademarks of BlackRock, Inc. and its affiliates.

FBS receives compensation from the fund's advisor or its affiliates in connection with a marketing program that includes the promotion of this security and other ETFs to customers ("Marketing Program"). The Marketing Program creates incentives for FBS to encourage the purchase of certain ETFs. Additional information about the sources, amounts, and terms of compensation is in the ETF's prospectus and related documents. Please note that this security will not be marginable for 30 days from the settlement date, at which time it will automatically become eligible for margin collateral.

News, commentary (including "Related Symbols") and events are from third-party sources unaffiliated with Fidelity. Fidelity does not endorse or adopt their content. Fidelity makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use.

Any data, charts and other information provided on this page are intended to help self-directed investors evaluate exchange traded products (ETPs), including, but limited to exchange traded funds (ETFs) and exchange traded notes (ETNs). Criteria and inputs entered, including the choice to make ETP comparisons, are at the sole discretion of the user and are solely for the convenience of the user. Analyst opinions, ratings and reports are provided by third-parties unaffiliated with Fidelity. All information supplied or obtained from this page is for informational purposes only and should not be considered investment advice or guidance, an offer of or a solicitation of an offer to buy or sell a particular security, or a recommendation or endorsement by Fidelity of any security or investment strategy. Fidelity does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating ETPs. Fidelity makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use. Determine which securities are right for you based on your investment objectives, risk tolerance, financial situation and other individual factors and re-evaluate them on a periodic basis.

Before investing in any exchange traded product, you should consider its investment objective, risks, charges and expenses. Contact Fidelity for a prospectus, offering circular or, if available, a summary prospectus containing this information. Read it carefully.