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November Starts the Season for Online Shopping & IBUY

BY | ETF Database
5:57 am ET 11/04/26 | 10 VIEWS
November is already here, which naturally means that the holidays are fast approaching. Of course, both November and December are prime months for consumers to pick up gifts for their loved ones, and even themselves. Naturally, online shopping is playing an increasingly crucial role in many customers’ shopping journeys these days.Key Takeaways: Now that the holiday seasons are upon us, online shopping companies may begin seeing more attention. Adobe’s 2026 holiday online shopping forecasts projects U.S. online sales to hit $275.1 billion this year. Investors looking to gain focused exposure to the online shopping industry could look to the Amplify Online Retail ETF (IBUY C+) as a potential solution. Back in September, Adobe released its online shopping forecast for the 2026 holiday season. Adobe’s report forecasts U.S. online sales to reach $275.1 billion for the holiday season this year. This would represent a gain of 6.7% over last year’s online spending, which totaled $257.8 billion. Adobe is also expecting Cyber Monday and Black Friday to play a crucial role in driving online sales this year. Cyber Monday is expected to see $151.1 billion in online sales, while Adobe anticipates online sales to reach $12.9 billion during Black Friday. See More: Seeking to Outpace the S&P 500? Give Dividends a Shot One of the newer drivers to support online sales this season has been artificial intelligence. AI browsers and chats can help consumers locate products easier. Adobe explained that AI traffic is expected to grow by 130% year-over-year.Prime Time for IBUYThe flexibility of the ETF wrapper can help advisors and investors take advantage of this opportunity. For instance, take a look at what the Amplify Online Retail ETF (IBUY C+) can offer. IBUY provides focused exposure to companies within the online retail industry. This includes companies like Wayfair, Etsy, and PayPal. See More: EQL Draws $19M as Energy, Staples Stocks Lift Its Index Crucially, the fund has already begun posting impressive results, even before November began. As of October 31, 2026, IBUY’s NAV had risen 6.29% over the past month. With IBUY already in an advantageous position, the fund may be poised for further growth in the final two months of the year. After all, as the holiday season kicks in and online shopping ramps up, many of the companies within IBUY’s portfolio are likely in a good position to benefit. For more news, information, and analysis, visit the Thematic Investing Content Hub. vettafi.com is owned by VettaFi LLC (“VettaFi”). VettaFi is the index provider for IBUY, for which it receives an index licensing fee. However, IBUY is not issued, sponsored, endorsed, or sold by VettaFi, and VettaFi has no obligation or liability in connection with the issuance, administration, marketing, or trading of IBUY.

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