Research > ETFs > ETF / ETP Commentary > 

AI Could Transform Financial Services

Artificial intelligence could be a game-changer for a variety of industries in terms of enhancing efficiencies and helping companies realize cost savings. While AI is still in its infancy, it’s already delivering those benefits to various businesses.Count financial services among the chief adopters of artificial intelligence. Banks were swift adopters of chat bots as customer service tools. Additionally, AI can and is playing an important role in back-office functions for custodial banks and wealth management firms. In what could be positive news for AI-heavy ETFs such as the Invesco QQQ Trust (QQQ B+) and the Invesco NASDAQ 100 ETF (QQQM B), some experts believe the intersection of AI and financial services is just getting started. Predictably, many novice investors want to know when artificial intelligence will be able to deliver winning stocks. Some advisors fret about robots replacing them. Regarding the former point, the answer is not anytime soon. As for advisors, there’s no need to fret. Scores of survey confirm that clients want human interaction. Still, some QQQ/QQQM AI-related holdings have myriad opportunities in the financial services sector.High-Level Investors Embracing AIThere always was the temptation to use artificial intelligence to pick individual stocks. There are some encouraging points for QQQ/QQQM investors regarding financial services AI adoption. First, AI is being embraced by institutional investors at companies that have the deep pockets to make long-standing commitments. Second, the technology, while not necessarily being used for individual securities selection, is being deployed in other high-level ways. “Institutional investors are increasingly leveraging artificial intelligence (AI) to enhance their day-to-day investment processes, and usage will likely soar as the technology advances. AI can automate routine tasks and uncover hidden patterns in vast datasets, improving the accuracy of forecasts, aiding risk management, and optimizing investment portfolios,” noted Moody’s Investors Service. Further enhancing the long-term case for artificial intelligence enablers residing in QQQ and QQQM gaining more financial services clients is that some financial companies are already aware of the fact that if they’re not quick to embrace artificial intelligence, their competitors will. For banks, trading desks, wealth management firms and other financial companies, artificial intelligence could be easily prove to be a lead, follow or get out of the way proposition. “Effective AI strategies will prioritize applications with proven track records, like using large language models for information summarization and extraction. When asset managers use AI to make predictions, they face the challenge of models becoming less reliable as they approach investment decision-making because patterns observed in financial markets change quickly. Consequently, they will need robust processes and automatic systems monitoring when a model loses effectiveness,” concluded Moody’s. For more news, information, and analysis, visit the ETF Education Channel.

Performance data shown is past performance and is no guarantee of future results. Current performance may be higher or lower than the performance data quoted. Yield and return will vary, therefore you have a gain or loss when you sell your shares. For standard quarterly performance, go to the fund's Snapshot page by clicking on the ETF/ETP's symbol.

ETFs may trade at a premium or discount to their NAV and are subject to the market fluctuations of their underlying investments.

For iShares ETFs, Fidelity receives compensation from the ETF sponsor and/or its affiliates in connection with an exclusive long-term marketing program that includes promotion of iShares ETFs and inclusion of iShares funds in certain FBS platforms and investment programs. Please note, this security will not be marginable for 30 days from the settlement date, at which time it will automatically become eligible for margin collateral. Additional information about the sources, amounts, and terms of compensation can be found in the ETF's prospectus and related documents. Fidelity may add or waive commissions on ETFs without prior notice. BlackRock and iShares are registered trademarks of BlackRock, Inc. and its affiliates.

FBS receives compensation from the fund's advisor or its affiliates in connection with a marketing program that includes the promotion of this security and other ETFs to customers ("Marketing Program"). The Marketing Program creates incentives for FBS to encourage the purchase of certain ETFs. Additional information about the sources, amounts, and terms of compensation is in the ETF's prospectus and related documents. Please note that this security will not be marginable for 30 days from the settlement date, at which time it will automatically become eligible for margin collateral.

News, commentary (including "Related Symbols") and events are from third-party sources unaffiliated with Fidelity. Fidelity does not endorse or adopt their content. Fidelity makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use.

Any data, charts and other information provided on this page are intended to help self-directed investors evaluate exchange traded products (ETPs), including, but limited to exchange traded funds (ETFs) and exchange traded notes (ETNs). Criteria and inputs entered, including the choice to make ETP comparisons, are at the sole discretion of the user and are solely for the convenience of the user. Analyst opinions, ratings and reports are provided by third-parties unaffiliated with Fidelity. All information supplied or obtained from this page is for informational purposes only and should not be considered investment advice or guidance, an offer of or a solicitation of an offer to buy or sell a particular security, or a recommendation or endorsement by Fidelity of any security or investment strategy. Fidelity does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating ETPs. Fidelity makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use. Determine which securities are right for you based on your investment objectives, risk tolerance, financial situation and other individual factors and re-evaluate them on a periodic basis.

Before investing in any exchange traded product, you should consider its investment objective, risks, charges and expenses. Contact Fidelity for a prospectus, offering circular or, if available, a summary prospectus containing this information. Read it carefully.