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Both Sides of the Coin: Balchunas on New Crypto Book

BY | ETF Database

3:27 am ET 11/10/26 | 6 VIEWS

Related Symbols
IBIT

Eric Balchunas and James Seyffart of Bloomberg Intelligence are among the most knowledgeable ETF analysts I know. Together, they wrote a book about one of the biggest events in the ETF industry: the successful launch of bitcoin ETFs.Actually, “Both Sides of the Coin,” which is available for order this week, is about much more than ETFs. Balchunas and Seyffart spoke to a few dozen advisors, cryptocurrency experts, and members of the ETF industry in support of the book. They blended the favorable and critical takes from the community — alongside their own analysis.The book diligently covers the creation of bitcoin while unpacking the reasons people invest in it beyond just price speculation. In addition, the authors discuss other tokens and how they can fit into a portfolio via ETFs and directly. See More: New Bitcoin Book Weighs Both Sides of the Coin My favorite part was about the steps taken internally at BlackRock before the ETFs came to market in early 2024. I learned a lot from the Bloomberg pair a few years back as they kept up with every bitcoin ETF filing. But there was much more happening behind the scenes that I did not appreciate until I read the book. Balchunas admits to becoming obsessed with the so-called Cointucky derby that kicked off when BlackRock filed for the iShares Bitcoin Trust (IBIT ) in 2023. However, he and Seyffart do a great job of providing the basics for readers and much more. For investors and advisors wanting to learn about ETFs or cryptocurrency, this is worth the time. I sat down with Balchunas at our TMX VettaFi office to learn more. I hope you enjoy the video and then get your hands on a copy of the book. For more news, information, and analysis, visit the Crypto Content Hub.

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