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WisdomTree Celebrates 20 Years of Modern Alpha

BY | ETF Database

10:33 am ET 06/16/26 | 14 VIEWS

Related Symbols
USFR

WisdomTree Investments marked 20 years of operation this week, per a release from the firm. The firm launched its first 20 ETFs on June 16, 2006, with an approach the firm called “Modern Alpha.” That approach entails fundamentally weighted, income-focused strategies that look to marry passive and active strengths. Key Takeaways: WisdomTree’s 20th anniversary comes as it celebrates more than $160 billion in global AUM. The firm’s top ETF by AUM, USFR, has some $17.4 billion of that. The shop has also dived into SMAs, models, private markets, and blockchain-enabled offerings. WisdomTree currently has approximately $164.8 billion in assets under management globally, according to the release. That includes assets managed by Ceres Partners, LLC, as of last financial reporting. The 20-year anniversary for the shop comes as its WisdomTree Floating Rate Treasury Fund (USFR A) sits as its largest ETF by AUM. The ETF has $17.5 billion in AUM, according to ETF Database data, with the strategy representing an intriguing fixed income option. The asset manager, which began with ETFs, now also offers SMAs, model portfolios, and private market solutions, per the release. ““Twenty years ago, we started WisdomTree with the belief that investors deserved something better — smarter exposures, better structures, more thoughtful portfolio construction, and a firm willing to innovate ahead of where the industry was going,” said Jonathan Steinberg, founder and CEO of WisdomTree. “Our first 17 years were about building the foundation and establishing ourselves as a leader in ETFs,” he added. “We crossed $100 billion in assets under management during that period. Over the last three years alone, we have added another approximately $75 billion in AUM, reflecting accelerating momentum across the business and the broadening of our platform.” See more: WisdomTree Office Hours: Unlocking Value in Laddered Munis The firm’s suite of ETFs and other products will continue to hold an important place in the ETF landscape. From USFR to its other funds, its modern alpha approach could continue to intrigue in a competitive landscape. For more news, information, and analysis, visit the Modern Alpha Content Hub.

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