Research > ETFs > ETF / ETP Commentary > 

Dividend ETFs: More Than One Way to Diversify for Income

The ETF universe continued to expand in 2025, with a growing number of high-income products incorporating options strategies to enhance payouts. However, for many investors and advisors, traditional ETFs that own dividend-paying stocks remain a core component of a well-rounded portfolio.According to S&P Dow Jones Indices, dividend growth slowed during the fourth quarter of 2025. Corporate boards appeared more cautious about forward cash commitments, likely influenced by uncertainty surrounding tariff policies, rising costs, and fluctuating consumer and enterprise spending. While the majority of companies continued to increase their dividends, the size of those raises was generally smaller. For the S&P 500, dividend payments grew by 2.2% compared to the previous year.Identifying the Dividend DriversWhile over 80% of S&P 500 companies pay a dividend, the commitment to higher payouts in 2025 was concentrated in specific areas. The Financials and Industrials sectors led the way, with each sector recording 68 positive dividend actions. This represented a significant majority of their constituents—89% and 85%, respectively. Among sectors with smaller overall market weights, Real Estate and Utilities also performed well, contributing 32 and 28 positive dividend actions.A Tale of Three StrategiesThere are many dividend ETFs available to investors, and even those using the same parent index can provide vastly different exposures. The ProShares S&P 500 Dividend Aristocrats ETF (NOBL B-) focuses on quality and longevity, requiring holdings to have raised dividends for at least 25 consecutive years. This leads to a heavy concentration in “old economy” sectors like Industrials and Consumer Staples. In contrast, the SPDR Portfolio S&P 500 High Dividend ETF (SPYD B) prioritizes current yield. It targets approximately 80 of the highest-yielding names in the index, which results in a significant tilt toward Real Estate and a minimal footprint in Technology. Finally, the Franklin U.S. Dividend Booster Index ETF (XUDV ), which will cross its one-year anniversary later this month, offers a unique optimization process. It seeks to maximize yield while specifically managing for volatility and concentration risks. Its portfolio is led by Financials (23%), Consumer Staples (15%), and Health Care (10%), featuring names like Kraft Heinz, Pfizer, and United Parcel Service. The table below illustrates how these different objectives result in distinct sector profiles:Performance and Yield NuancesThe structural differences between these funds led to diverging results in 2025. SPYD’s 4.4% dividend yield was double that of NOBL, and its 0.07% expense ratio is significantly lower. However, NOBL’s 6.8% total return was more than 200 basis points stronger than SPYD’s, proving that dividend growth and sector tailwinds can often outperform raw yield. XUDV does not have a full year 2025 record. However, XUDV’s 5.2% yield and 0.09% expense ratio offer a compelling middle ground for those seeking a modernized approach to income. As always, looking under the hood is essential to ensure a fund’s sector bets align with your market outlook. For more news, information, and analysis, visit the Tax Efficient Income Content Hub. VettaFi LLC (“VettaFi”) is the index provider for XUDV, for which it receives an index licensing fee. However, XUDV is not issued, sponsored, endorsed, or sold by VettaFi, and VettaFi has no obligation or liability in connection with the issuance, administration, marketing, or trading of XUDV.`

Performance data shown is past performance and is no guarantee of future results. Current performance may be higher or lower than the performance data quoted. Yield and return will vary, therefore you have a gain or loss when you sell your shares. For standard quarterly performance, go to the fund's Snapshot page by clicking on the ETF/ETP's symbol.

ETFs may trade at a premium or discount to their NAV and are subject to the market fluctuations of their underlying investments.

For iShares ETFs, Fidelity receives compensation from the ETF sponsor and/or its affiliates in connection with an exclusive long-term marketing program that includes promotion of iShares ETFs and inclusion of iShares funds in certain FBS platforms and investment programs. Please note, this security will not be marginable for 30 days from the settlement date, at which time it will automatically become eligible for margin collateral. Additional information about the sources, amounts, and terms of compensation can be found in the ETF's prospectus and related documents. Fidelity may add or waive commissions on ETFs without prior notice. BlackRock and iShares are registered trademarks of BlackRock, Inc. and its affiliates.

FBS receives compensation from the fund's advisor or its affiliates in connection with a marketing program that includes the promotion of this security and other ETFs to customers ("Marketing Program"). The Marketing Program creates incentives for FBS to encourage the purchase of certain ETFs. Additional information about the sources, amounts, and terms of compensation is in the ETF's prospectus and related documents. Please note that this security will not be marginable for 30 days from the settlement date, at which time it will automatically become eligible for margin collateral.

News, commentary (including "Related Symbols") and events are from third-party sources unaffiliated with Fidelity. Fidelity does not endorse or adopt their content. Fidelity makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use.

Any data, charts and other information provided on this page are intended to help self-directed investors evaluate exchange traded products (ETPs), including, but limited to exchange traded funds (ETFs) and exchange traded notes (ETNs). Criteria and inputs entered, including the choice to make ETP comparisons, are at the sole discretion of the user and are solely for the convenience of the user. Analyst opinions, ratings and reports are provided by third-parties unaffiliated with Fidelity. All information supplied or obtained from this page is for informational purposes only and should not be considered investment advice or guidance, an offer of or a solicitation of an offer to buy or sell a particular security, or a recommendation or endorsement by Fidelity of any security or investment strategy. Fidelity does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating ETPs. Fidelity makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use. Determine which securities are right for you based on your investment objectives, risk tolerance, financial situation and other individual factors and re-evaluate them on a periodic basis.

Before investing in any exchange traded product, you should consider its investment objective, risks, charges and expenses. Contact Fidelity for a prospectus, offering circular or, if available, a summary prospectus containing this information. Read it carefully.